Santa drove by in the parade || Monica Sager Christmas-y rubber duckies || Monica Sager The town of Swampscott in gingerbread form || Monica Sager A Hanukkah story walk || Monica Sager 
Floats were in the parade || Monica Sager A gingerbread float was wheeled along || Monica Sager A log cabin gingerbread house || Monica Sager A child dressed as the nutcracker || Monica Sager Carolers sang in front of the tree || Monica Sager The town has a lobster crate tree for Christmas || Monica Sager There were inflatables too || Monica Sager Olaf and Santa were fundraising for the high school class gift || Monica Sager The gingerbreads ranged from houses to rockets and even the new lobster crate tree || Monica Sager Fire trucks had their sirens on || Monica Sager The Big Blue drove by in a bus || Monica Sager Mrs. Claus heard what children want for Christmas || Monica Sager Grab the Bagel had its bus || Monica Sager A “trees for sale” and an igloo gingerbread house || Monica Sager There were bubbles and lights || Monica Sager Artisans sold goods at the fair || Monica Sager Wicked Jeeps was tricked out || Monica Sager Girl Scout cookies were for sale || Monica Sager Mrs. Claus talked with a child || Monica Sager A kiddie fire truck gave rides || Monica Sager 
The Big Blue Baseball team had a table || Monica Sager 
The festival was on the Town Hall lawn || Monica Sager
The holiday spirit rolled through Swampscott as the Swampscott Police Association hosted its annual holiday parade, bringing festive cheer to neighborhoods across town.
Police cruisers, fire trucks, ambulances, and Santa Claus himself made their way down Essex, Burrill, Paradise, Vinnin, Salem, and Humphrey Streets, delighting residents along the route.
Festivities continued over at Town Hall, where the Recreation Department hosted a holiday fair on the lawn.
Shoppers browsed under twinkling lights as the town tree was officially lit, and children enjoyed rides around the area on a kiddie fire truck. Inside Town Hall, beautifully decorated gingerbread houses were on display, adding a cozy seasonal touch.
Mrs. Claus was on hand to greet children, accompanied by her donkey “reindeers” from Minis with a Mission. The not-for-profit organization also offered bags of reindeer feed for donation – sweet feed mixed with edible glitter, “meant to go on the lawn for Rudolph and his friends.”
Seasonal treats were plentiful, with food and desserts available from Hungry Nomads, Isabella’s Ice Cream, and Crepe du Jour. Big Blue Baseball sold hot chocolate and other goodies, while the Swampscott High School Class of 2027 held a fundraiser alongside a Big Blue merchandise table.
Adding to the festive shopping experience were a variety of artisan vendors, including Waffle Cat Crafts, Odd Cod Studios, and Miguel’s Handiwork. Rounding out the holiday cheer, a local Girl Scouts troop sold cookies, making the celebration a true community affair.
