From Chasing the Cup to Changing Lives: Marco Sanchez Opens Project Human

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Marco Sanchez founded Project Human. || Courtesy Photo

Growing up, Swampscott resident Marco Sanchez dreamed of winning the Stanley Cup.

As he grew older, Sanchez realized that goal might not be attainable on the ice. He realized he might not have the rare talent needed to play in the National Hockey League (NHL), but he could still pursue a Stanley Cup in another role within a hockey organization.

Not long after graduating from UMass Boston with a degree in kinesiology and exercise science in 2010, Sanchez landed a job with the NHL’s San Jose Sharks organization as a strength and conditioning coach. During his time with the Sharks, Sanchez’s goal shifted from winning the Stanley Cup to helping as many people as possible.

Now, Sanchez is opening Project Human on Burrill Street in Swampscott.

Sanchez describes Project Human as a clinical laboratory for human performance where everyone — from first-time marathon runners to people simply hoping to move around their homes more comfortably — can receive personalized guidance to achieve their goals.

“The message I’m trying to convey is that it’s not just a fitness center,” said Sanchez, who is also a licensed massage therapist.

Project Human will also offer nutrition coaching and personalized strategies to help clients reach their goals.

“I hope we are viewed as a clinical space rather than a gym,” said Sanchez. “I want Project Human to encapsulate the entire essence of a holistic approach to health and longevity.”

A Project Human client might come in for an initial assessment and receive an exercise, sleep and dietary plan to follow on their own before coming back 8-12 weeks later for a check-in.

“It’s not an everyday thing,” said Sanchez. “It’s like the doctor’s office. You don’t go there every day to take a pill.”

The studio also includes traditional gym equipment. On a day-to-day basis, Sanchez will be available to help deal with pain problems customers may have.

Sanchez aims to help people not only live longer but also live healthier lives.

“My biggest thing is how can we improve quality of life,” said Sanchez. “Everybody might show up with a different goal. We want to help get to the bottom of your ‘why.’”

Project Human will hold a soft opening Monday, July 6, with a grand opening planned for September.

“I’ve spent time working in high performance athletics like the NHL and the NFL Scouting Combine, but I am equally prepared to manage general fitness enthusiasts who are looking to live better,” said Sanchez.

Sanchez encourages anyone interested in learning more about Project Human’s services to get in touch. More information can be found at projecthuman.us.

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