The hot topic on social media and on the beaches this week was the meat tent popup. Many have joked that Essential Foods Direct has been the one thing that residents of Swampscott can agree on: “it sounds too good to be true.” Residents reported waiting in line for more than a half-hour only to be upsold on cuts they described as too thin and too small.
On Sunday, Essential Foods Direct advertised 20 ribeye steaks for $40 at a popup in Vinnin Square near CVS from 11 a.m. to 7 p.m. The Facebook post encouraged people to tag three friends “to be entered to win over $1,000 worth of free meat.”
But when the Swampscott Tides visited the tent on its last day in town, the steaks shown were roughly palm-sized and less than a pinky finger thick. Assistant Manager Gabe Seale told the Swampscott Tides that the promotion was “not bait and switch.”
“We try to make you not see it before you come into the tent,” Seale said. “It’s not bait and switch. It’s just how steak prices are.”
In other news, Heidi Whear retired as the director of aging services, and she was honored at the Massachusetts State House with the Commonwealth Heroine Award.
“Heidi’s work has made Swampscott and the North Shore a stronger, more supportive place to grow older,” said State Rep. Jennifer Armini. “Through her leadership at the Swampscott Senior Center and Seaglass Village, she has helped older adults stay connected, independent, and supported in their communities. Her compassion and commitment have made a real difference for residents and their families, and Sen. Crighton and I were proud to nominate her for this recognition.”
Sen. Brendan Crighton added that the nominees for the honor “are true leaders in their community, making an incredible difference in the lives of those around them.”
It was also the second week of the Coastal Co-Ed Softball League, and over 60 adults signed up to play in the league’s inaugural season.
“The enrollment is kind of incredible,” said co-founder Tarek Donnolly. “We weren’t really expecting so many people to sign up for the first season. That was kind of a shock.”
Three youth lacrosse teams also won state championships. The girls 5-6, boys 7-8, and girls 7-8 teams all brought up Massachusetts Youth Lacrosse State Championship titles.
Also in sports, Premier Martial Arts is closing, citing a rise in rent prices.
Looking ahead to the weekend, the Strawberry Festival, which includes the July 4 parade, will be held on Sunday, June 28.

















